Asahi Super Dry was a direct result of extensive market research which indicated a consumer preference for a more palatable beer with less maltiness, relatively high alcohol content and a light aftertaste, that paired well with... Read More
Karakuchi is the Japanese word that captures the intricacy of Asahi Super Dry’s unique, refreshing taste. Although there is no direct translation, it describes how our beer is dry and crisp with a quick, clean finish.... Read More
In 1990, Ichiban's debut made a splash in the world of super premium beers. The luxurious single wort (or first press) process yields a unique, complex flavor.
Sapporo Premium Light combines a great, balanced flavor inherited from Sapporo Premium with a lighter body and even smoother finish. It's a perfect session beer - highly drinkable without compromising on taste.